Among filmmakers, dread over money seemed to outweigh any sense of buzz. By the first weekend the lack of major sales had already become a central topic of conversation. As it happens, two of the best films in Sundance’s slate confronted the industry’s distribution crisis head-on.
Eventually DCI scrubbed celluloid film almost entirely from the film industry, ushering in the most significant technological shift since the introduction of sound. The digital revolution transformed nearly every aspect of filmmaking for Hollywood and independent filmmakers. This revolution was invisible, and it was designed to be that way. Its success depended on audiences never noticing at all.