During his reelection campaign this winter, Israel’s Prime Minister Binyamin Netanyahu mentioned the word “Iran” on his Facebook page 155 times. This was three times as often as the next politician on the list, Naftali Bennett, Netanyahu’s younger, right-wing rival. Iran was, in many ways, central to Netanyahu’s campaign. Not only did it form a constant refrain in his campaign rhetoric, it was the focal point of Netanyahu’s epic speech to the United States Congress in early March, a speech intended to help halt his declining poll numbers and draw public attention away from Israel’s internal problems.