March 11, 2021
At the heart of the new age are novel configurations of fear, certainty, and power
The big reveal: Google and Facebook are marketing companies. That is how they make money. What is more extraordinary is how much the two companies have thus far dominated their markets. Zuboff reports that between 2012 and 2016 Google and Facebook together accounted for 90 percent of the growth in global advertising expenditures. But there is nothing much “unprecedented” about advertising.