The zine had a recurring string of subtitles — including “The Manhattan Review of Unnatural Acts” and “The New York Review of Cocksucking” — and taglines like “The Paper That Made New York Famous” and “Always coarse, never common.” Each contributor letter had a tabloid-style headline: “10 Hawaiian Dongs Unload on Tourist,” “Adultery in the Men’s Room,” “Mechanic’s Asshole Is Clean; Has Fragrance of Gasoline.” Sardonic commentary on the straight world and straight press was scattered throughout; McDonald liked to run errors he found in the New York Times, which he considered his main competitor.