In 2011, Bill Simmons founded Grantland, a niche sports blog that operated out of ESPN’s website. For around a decade Simmons had enjoyed his own “Sports Guy” column on ESPN, where he opined about all things sports- and culture-related, reading sports through culture and culture through sports. Part of Simmons’s The Book of Basketball contains an extended comparison of Kobe Bryant with Michael J. Fox’s character in Teen Wolf, for instance.