Matthew Crain

All articles by this author

Commercial Surveillance State

Commercial Surveillance State

Blame the marketers

The tactics of carefully targeted, data-driven manipulation—though innovative and destabilizing—are not entirely new. They predate the existence of Cambridge Analytica, and Facebook, and the contemporary notion of “fake news” itself. For decades, digital marketers—working in both commercial and political domains—have been perfecting models for using consumer data to identify and manipulate decision-making vulnerabilities.